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A Silent Killer Lurking In Your Home?

A Silent Killer Lurking In Your Home?

Sunday 21st July 2019

Do you register your electrical appliances? If not, you could be living in a home where a disaster is hiding in plain sight just waiting to happen. The shocking truth is, an average of two thirds of Brits' electrical products aren't registered with the manufacturer. These include dishwashers, tumble dryers, fridges etc. which total to an astounding 268 million unregistered electrical products.

Our research even found that registering an electrical product came 2nd on a list of Brits' most forgotten tasks, only slightly beaten by taking an umbrella out! While forgetting your umbrella may leave you a tad annoyed and a bit damp, the repercussions of forgetting to register your products is much graver. Quite a lot of people opt out of registering as they believe it to just be a marketing tactic from the manufacturer, when in actual fact registering your product allows you to be contacted if a potentially dangerous fault is discovered with your appliance.

This may still not convince you to start registering your electrical products as you might still believe that it will never happen to you. However, new research shows that a staggering 7 fires occur every single day across England and Wales as a result of faulty domestic appliances and leads, some of which having devastating consequences.

The facts and figures:

(from ESF consumer research via Censuswide of 5,000 people in the UK):

The UK population have on average 15 electrical appliances in their home, with approximately 10 of these being unregistered.
Less than half of respondents said they registered the last electrical item they bought.
Less than a quarter of respondents said they would register all appliances and electrical products they bought during Black Friday/Cyber Monday or the Christmas/Boxing Day/January sales.
Only 38% of respondents said they knew the main risks associated with a recalled electrical product.
Over half of the respondents said that one reason why manufacturers urge you to register is to contact you with promotional marketing messages.

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